In-house: American Crafts

Creative Direction: Lindsay Bowerman

Design: In-house Project Design Team 

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I was challenged to refresh and invigorate the American Crafts AC Cardstock packs. The goal was to reinvigorate sales in this product category and show the quality of the paper when used with digital cutting machines.  Another challenge was to keep the same packaging dieline and update the packaging to meet 3T retail standards.

 

With each color palette, we created a scene that captured the feeling of the colors included. These have become collector boxes and customers have been known to recreate and display these projects for their own home studios!