In-house: American Crafts

Creative Direction: Lindsay Bowerman

Design: In-house Project Design Team 

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I was tasked with refreshing and revitalizing the American Crafts AC Cardstock packaging. The goal was to boost sales in this product category while showcasing the paper’s quality, especially when used with digital cutting machines. Another challenge was to maintain the existing packaging dieline while updating the design to meet 3T retail standards.

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For each color palette, we crafted a scene that captured the essence of the colors within. These packaging designs have since become collector boxes, with customers often recreating and displaying these projects in their own home studios!