In-house: American Crafts

Creative Direction and Design: Lindsay Bowerman

Photography: In-house

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American Crafts wanted to add some color to the walls of their new office space, and I was tasked with creating imagery that represented the 20+ brands under the AC umbrella while tying back to the company’s tagline: "The Color of Memories."

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By blending paper, tools, embellishments, albums, and more, we developed a series of ten vibrant photos. These images became a playful and dynamic representation of the joy and creativity that lie at the heart of American Crafts.