In-house: American Crafts

Creative Direction: Lindsay Bowerman

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American Crafts needed some color on the walls in their new office space. I was tasked with coming up with imagery that represented the 20+ brands under the AC umbrella and tied back to the company tagline: "The Color of Memories."

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Blending paper, tools, embellishments, albums, and more, we ended up with a series of ten photos that became a fun and lively representation of the joy and creativity that defines what is at the core of American Crafts.