In-house: Close To My Heart

Creative Direction: Lindsay Bowerman

Design: Aja Fillmore and Lindsay Bowerman

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Close to my Heart is a direct-to-consumer business, and we wanted to create a product that kept customers coming back every month for more. We created the Craft With Heart monthly subscription program to boost monthly sales. We first launched our scrapbook subscription. As an added bonus, each subscription includes 30 free photo prints with our print partner, Persnickety Prints, to get past the hurdle of printing photos.

 

After a successful year with the scrapbooking subscription kit, we launched our cardmaking subscription, which includes everything you need

to create 24 cards (stamps, envelopes, diecuts, and embellishments). Each kit also includes an inspirational art print with marketing material

on the reverse side.