In-house: American Crafts

Creative Direction: Lindsay Bowerman

Design: Vanessa Herrema

​

Australian-based mixed media artist, Jane Davenport, has taught hundreds of thousands of aspiring artists in her online education platform to express themselves through art. This collaboration brought the whimsy and ecclectic aesthetic of Jane to the shelves of Michaels, selling out in dozens of stores on the first day of the release.

 

Products in this collection included artist-quality journals, organization products, washi tape, special inks and mediums that react to different mixed media techniques, paints, papers, and pens and markers.