In-house: American Crafts

Creative Direction: Lindsay Bowerman

Design: Vanessa Herrema

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Australian-based mixed media artist Jane Davenport has inspired hundreds of thousands of aspiring artists through her online education platform, helping them express themselves through art. This collaboration brought Jane's whimsical, eclectic aesthetic to the shelves of Michaels, where the collection sold out in dozens of stores on the very first day of release.

 

The collection featured artist-quality journals, organizational products, washi tape, special inks and mediums designed to react with various mixed media techniques, paints, papers, and pre-filled watercolor brush pens and markers. Every product captured Jane's whimsical personality through its product names, packaging, and fanciful marketing.