In-house: American Crafts

Creative Direction: Lindsay Bowerman

Design: In-house American Crafts Design Team

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Artist Kelly Klapstein is renowned for her relaxed, guided, and methodical teaching style. With over 1 million followers on social media, Kelly has inspired thousands of students worldwide in the art of hand lettering.

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The Dream Pen, a dual-tipped brush pen, was a game-changer in the calligraphy world and laid the foundation for the entire product line. The collection included lettering workbooks with technical instruction, practice notebooks, a variety of lettering pens, pen storage solutions, traveler's notebooks with accessories, stamps, and stickers.