In-house: American Crafts

Creative Direction: Lindsay Bowerman

Design: In-house American Crafts Design Team

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Artist Kelly Klapstein is known for her relaxed, guided, and methodical teaching style. With over 1 million followers on social media, Kelly has taught thousands of students around the world the art of hand lettering. 

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The Dream Pen, a dual-tipped brush pen, was revolutionary in the calligraphy world, and laid the foundation for the entire product line. Products included lettering workbooks with technical instruction, practice notebooks, a variety of lettering pens, pen storage, traveler's notebooks with accessories, stamps, and stickers.