In-house: Close to My Heart

Creative Direction: Lindsay Bowerman

Design: Morgan Jones

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Renowned calligraphy and lettering expert Melissa Esplin collaborated with Close to My Heart to create a simple, step-by-step penmanship program. Penmanship with Melissa Esplin introduces stroke sequences, letterforms, and techniques to help improve and develop your individual style. Our goal was to inspire customers to embrace their own lettering and incorporate it into their memory keeping.

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The collection included two volumes of handbooks—filled with dozens of examples of how to incorporate personal handwriting into memory keeping—along with traditional and brush calligraphy pens, tracing paper, and stamps.