In-house: American Crafts

Creative Direction: Lindsay Bowerman

Design: Various American Crafts Design Team Members

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Project Life revolutionized the memory-keeping industry with its simplified, pocket-style scrapbooking approach. The Core Kits, a key product in the Project Life lineup, made it easy to document an entire year with minimal effort, all while maintaining a beautiful aesthetic.

 

As the brand grew, we faced the challenge of expanding, innovating, and continuously evolving the simplicity that Project Life was built on. One of the ways we achieved this was through collaborations with various brands and designers. I oversaw more than fifty partnerships, each one bringing its own unique flair and style while maintaining the design standards that Project Life is known for.

 

The Project Life product offering included albums in a variety of sizes and finishes, coordinating pocket-style page protectors, complete kits in multiple formats, as well as stickers, tools, pens, and embellishments.